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How would you feel if the job you've been doing for most of
your life just moved offshore without any warning?
What if you just spent several years getting an education
for what you thought would be a very hot job but later turned
out to be a very bad choice?
How would you like to know the secrets to choosing a
satisfying career that will also be a hot job?
By understanding the major trends that are affecting our
lives, you will be able to play an active role in planning and
directing your career. By understanding these trends you will
have a better chance of seeing the big changes before they
hit.
This look into the future will show you the hot jobs that
are expected to have high demand and some that aren't. But
more importantly this article will show you the basics of
"trend spotting" so that you can make your own intelligent
career choices.
If you are not interested in "the how and the why" of
looking into the future of careers and jobs, simply click here
to jump to the list of "Hot Jobs For The
Future."
Trend Spotting
By understanding the major trends that affect jobs you will
be able to make better career decisions for yourself.
Trends are like waves on the ocean. Some are very big, some
are very small. Some trends last only a few years like the DOT
COM trend, while others go on seemingly forever.
The trends we are interested in may be as short as a few
years or as long as 20+ years. Just like waves, trends move
and change everything they come in contact with. If you aren't
prepared for the big wave it will wash over you, tumbling you
like a toy in the ocean.
Initially, trends start off so small that most people don't
notice them. Eventually trends build up to a crescendo.
Somewhere in between they make the evening news. The trick is
to spot trends just as they begin, so that you have time to
take action and change your life. An even better trick would
be to predict the trends before they start.
To get a feel for job trends, let's look at a few that have
come and gone.
Technology Trends
Probably the most prevalent trend in our time has been that
of technological innovation.
Revolutions in technology continue to cause rapid, almost
un-predictable changes in career demand. Changes in technology
can obsolete your job causing you to be laid off, downsized,
right sized, and just plain inconvenienced.
Here are a few examples of jobs which were once "Hot Jobs"
with high demand but are now declining or totally extinct, at
least in North America and Europe:
- Typesetting - Has been replaced by the first Apple
computers and the advent of desktop publishing. Typesetting
began in the 1400's with the first printing presses. The
trend away from typesetting to desktop publishing started in
the early 1980's and was completed by the mid 1990's.
Thousands of people had their careers upset by this trend.
- Secretarial Dictation - Has been replaced by individuals
doing their own word processing, starting in the late 1980's
as the cost of personal computers came down.
- IBM punch card operator - Was obsoleted along with IBM
punch cards by ~1985. Prior to that, punch card data entry
employed tens of thousands.
- Telex (TWX) Operator - Was obsoleted by the advent of
the FAX machine, ~ 1980
- FAX Machine Operator - Once the cost of FAX machines
came down, most people handled their own faxes rather than
having an assistant do it. Finally, most but not all faxes
gave way to Email. 1980 to 1995.
- Telephone Operators - Once a premier job, demand was
reduced significantly by touch tone systems and then later
by voice recognition technology.
- Drafting Technician- Manual drafting using pencil and
ruler was replaced by Computer Aided Drafting (CAD) in the
1980's.
Low Tech Is Good Tech
Not all careers need be adversely affected by
technology.
These traditional businesses will see change, but not
overnight obsolescence:
- Upscale jewelry stores
- Custom jewelry manufacturing
- Stores where "service" is the main feature
- Restaurants
- Movie theaters
- Movie making
- Music creation
- Delivery services
- Grocery stores
- Hair Salons
- Auto Repair
- Construction
Drivers Of The Trends
Trends are about change and every change has at its core, a
"driver." To predict or spot a new trend, look for these basic
forms of drivers.
- The need to save time
- The need to reduce cost
- The need to do things faster
- The need to make things easier to use
- The need to improve safety and reliability
- The need to lessen the impact on the
environment
The Automation Trend
We have only seen the first wave of automation in our
lives. The effect so far has been to eliminate jobs involving
highly repetitive tasks. The net effect has been fewer
"unskilled" jobs.
Automation is the result of the need to reduce cost which
in turn is driven by a company's need to become more
competitive, to be able to grow market share, and to generate
higher earnings for investors. Automation, one of the first
methods for reducing cost, had been a big trend between 1950
and 2000.
Jobs that were not easily mechanized, such as many
manufacturing jobs, have already been moved to countries where
the cost of labor is cheaper. Most of these jobs have been
relocated to Mexico, Taiwan, India and China. Ten years from
now, as the labor costs in those countries rise, the jobs may
move to Africa or North Korea.
The next phase of automation will not occur in the factory,
but in our homes, in our lives, and in the information that we
use.
The last wave of automation in the home was to mechanize
simple repetitive tasks such as dish washing and clothes
washing. Home automation is driven by the need to save
time.
What are the next opportunities to save time in the
home:
- Preparing meals
- Cleaning the house
- Acquiring groceries
- Helping children with homework
- Educating the children
- Ironing the clothes
- Making the bed
Say Goodbye To: Data Entry, Programming,
Tech Support and Customer Service Jobs
A new trend dubbed "Offshoring" which became obvious in
~1998 is for entry level "knowledge worker" jobs such as
programming, customer service, tech support, and accounting to
be moved to countries with English speaking lower cost
workers. This trend is just getting started and it could
hollow out the English speaking economies of North America and
Europe.
A large portion of programming, tech support, data entry,
and accounting jobs can be handled remotely from countries
such as India where they speak perfectly polite Queen's
English, and where they have excellent educational systems.
This puts many lucrative jobs at risk.
Even extremely high tech, high skill jobs such as Analog
Integrated Circuit Designers have started moving offshore to
India and China. Taiwan already has several home grown
integrated circuit design houses. Eventually, Silicon Valley
companies will no longer be willing to pay high prices for
local circuit design talent, they will use talent in China and
India whenever possible.
Unless the government intervenes, English speaking
countries with low labor cost and well educated people will
pull high paying hot jobs out of the United States and Europe.
What does this mean for someone just now planning their
career. Proximity and creativity are the key. You really have
two choices:
- Look for a job that requires a very high level of skill
or creativity such as being a writer, designer, musician,
inventor, marketing strategist, or film actor.
- Learn a trade or skill that requires hands on presence
such as a carpenter, nurse, physician, dental hygienist, or
hair stylist.
Essentially you want to pick a job that requires your
physical presence and that can not easily be done remotely.
Combining proximity with creativity in a career gives you
added security.
Does this mean you should panic and get out of software
development or any other high tech, high paying job? It
depends.
The first projects to move offshore are usually the most
simple, low risk projects. Adding distance and cultural
differences almost always adds time and complexity to any
development project. The types of projects that will stay
onshore:
- Need to be done very quickly
- Are very complex
- Require lots of face to face interaction
- Are tough to define and highly ambiguous
Projects that represent low risk to management, such as
making minor upgrades to a product, or copying someone else's
product, will most certainly be moved offshore.
Click here to see a list of
jobs that are safe from offshoring
Skilled Trades Looking Very Good
The good news is that the traditional skilled trades such
as carpentry, plumbing, electrician, hair stylist,
construction contractors, auto mechanics, dental hygienists
look good in terms of being secure from moving offshore. The
main threat will be lower cost labor coming across the Mexico
/ US border.
Since you can't have an auto mechanic who is located in
China tune up your car in the US, these types of jobs will be
secure from low cost foreign labor. Because of proximity, we
strongly recommend the traditional trades. Make sure you pick
the one that is right for you. CareerPlanner.com's
Career Test can help you figure this out.
Increased Traffic for Delivery Services
As online retail sales continues to climb, UPS, FEDEX and
the Postal Service will have to deliver more and more
packages. That is good news for drivers, pilots, airplane
mechanics etc.
Home delivery has been on the rise and will continue to be
driven by the need to save time.
If home grocery delivery ever takes off, and it looks like
it will the second time around, the demand for drivers and
truck mechanics will increase even more.
This trend should continue until someone invents a Star
Trek - like teleportation system or replicator system. So
don't hold your breath, delivery services look very, very good
for a long time to come.
Entertainment and Content Creation Look Very,
Very Good
Cultural differences, and language barriers should
effectively protect most of the entertainment industry from
moving offshore.
Someone still needs to write the books, the screen plays,
the TV shows, the music etc. Positions requiring a high level
of creativity and originality should still be highly valued.
The impact of computer simulation on actors is still an
unknown and does present some risk. As compute power grows
over the next decade, the ability to completely and believably
simulate an actor will become widely available.
Reality TV will have a minor impact on the demand for
actors. Unique personalities and talented people will always
catch our interests and will be in high demand, at least until
we tire of them.
Less Demand For Most Retail Jobs and
Cashiers
Retail store positions will decline gradually as home
shopping and Internet shopping continue to grow. There will
always be retail stores and retail positions, just fewer of
them.
One of the more positive trends in retail was started by
Walmart. Employing older, retired people to man the store
floor was a brilliant move and a win-win for everyone.
Demand for cashiers will gradually decline as stores
install self service scanners and checkout. Home Depot and
certain grocery stores began widespread use of automated self
checkout in ~2002 to 2003. There will always be cashier
positions, just less of them.
What about stocking clerks, those folks that come in at
night to load up the shelves? Same as most retail store
positions. It's work that has to be done, even in the giant
warehouse stores. But if you can buy it online and get it
faster and cheaper, then watch out.
Marketing Looks Very Good
We think that with increased competition, companies will
find they have to do a much better job of differentiating
their products and services. Marketing positions should see
good demand, but only for the best. Marketing is one of those
fields where the mediocre don't survive.
We think Strategic Marketing will become even more critical
as companies find they need new and better strategies to
succeed.
Lawyers
Now would be a good time for a lawyer joke but I don't have
any. There will probably always be a need for attorneys.
However we think that as the public begins to understand how
the cost of doing business has risen due to the influence of
trial attorneys there should be some reduction in demand for
that sort of lawyer. We can only hope.
We do see an increased demand for patent and intellectual
property lawyers, as well as estate and tax planning lawyers.
These are people who are experts in a specific field such as
bio tech, tax law, copyright law, etc. They are experts first
and lawyers second as opposed to ambulance chasing attorneys.
If you go into law, make sure you know how you are going to
add real value.
The Aging Population Trend
The trend towards a growing older population that is living
longer is already creating high demand in products and
services tailored to this demographic. Home healthcare and
nursing homes are just two areas to benefit.
We see healthcare as a great field for many years to come.
Insurance companies, politicians and trial lawyers will
unfortunately continue their negative impact on this critical
field for some time. None the less, even with breakthrough
medical technologies, people will continue to need healthcare
workers.
One threat however is if the politicians reduce the
licensing requirements for medical professionals, allowing
less educated, possibly poorly trained people into this field.
Healthcare needs to be high quality.
The Internet Trend
By linking everyone's home directly to manufacturers and
service providers the entire infrastructure and sales channel
has been changing. Anyone who makes his or her living as a
middleman had better change careers or become expert at adding
unique value.
The Vanishing Middleman
The middleman in many business transactions will gradually
disappear largely as a result of technology and competition.
With increased competition, neither the manufacturer nor the
customer will be willing to pay for the added cost of the
middleman unless he adds substantial value.
Who are the middlemen? Middlemen are found between the
manufacturer and the end customer. Usually this is sales
people and retailers. For instance, if you can purchase your
car over the Internet, why go through a car salesman. If you
can purchase airplane tickets over the Internet, directly from
the airline, why use a travel agent.
If you must be a middleman be sure you know how to add
value and how to differentiate yourself from the
competition.
Cocooning
The trend towards cocooning was first identified by Faith
Popcorn in her book entitled "The Popcorn Effect" (see the
reading list on our web site) or visit her site for some real
insight into the trends affecting consumers today. http://www.faithpopcorn.com/trends/trends.htm
Cocooning describes a phenomenon where people will want to
stay inside the safety, security and comfort of their homes,
their cars, their offices, and their gated communities. People
are afraid to go out. This is partially due to mass media's
continued effort to frighten the public by showing a constant
image of danger.
Thus, people will do more from their homes. They will spend
more money to make their homes comfortable and complete. Home
entertainment systems, home remodeling will abound.
Energy Shortages
Expect energy prices to rise, especially in the United
States. This will change the infrastructure and underlying
economy in many ways. With rising energy prices, all materials
will cost more to produce. Recycling will be performed for
economic reasons more than environmental reasons.
Expect to see more products that save energy such as solid
state electronic lighting and more efficient, but more
complicated home appliances.
Alternative forms of energy and energy storage will spawn
new industries. Home size fuel cells will become available.
Photovoltaic cells may finally become financially
attractive.
Fighting over oil reserves will continue until
breakthroughs in energy take place.
Increased Leisure Time, Sorry No
Increased leisure time has been reported as a trend for a
long, long time. We have just never seen it materialize.
Statistics show that people today are working longer hours
than their parents. Thus less leisure time.
Although most people don't have more leisure time they now
know that and thus value their free time more highly than ever
before. This is a great opportunity to
-
A More Connected Teen and Sub Teen
Generation
Children who are now just barely old enough to use a mouse
are now going on-line. Instead of watching TV these kids are
playing games, getting educated and watching advertisements on
the Net.
In growing up with the internet, they will be more
comfortable and more adept with it than any prior generation.
Statistics are showing that most students now use the internet
as their sole source of research and help when doing homework
and term papers. What does this say for going to the library?
The protective barrier of the home now has a crack in it
where on-line marketers push their wares to the youngest
generation.
Meals On Demand
We are still surprised that no one has yet to come up with
a good solution to this universal problem. With most mothers
working full time jobs, or running their own businesses, who
has time to prepare quality meals for the family. The wealthy
may have maids, cooks and nanny's, but what about the other
98% of the population. You can't use pizza delivery every
night of the week.
What we need is an Amazon.com for meals on demand. Delivery
within one hour. Big cities have various forms of take out and
delivery, but what about the suburbs. This will surely create
jobs for delivery people as well as cooks and chefs.
Hot Jobs for the
Future
Based on macro trends seen today, the careers listed below
should be in relatively high demand throughout the next 10
years.
Almost all jobs, no matter how secure, will experience ups
and downs due to the economy and unexpected changes in
technology. Thus there is no guarantee.
The key to survival and winning in the career game is to be
the best at what you do. Even in tough times, the people who
have a reputation for being the best in their field will do
better than most.
The key to being the best in your field is to do the type
of work that you are truly passionate about. Click
here to take the Career Test, that will help you discover
what it is you can be the best at.
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Field |
Job |
Outlook |
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Business |
Marketing Managers |
Up |
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Business |
Security & Financial Service Rep |
Up |
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Business |
Internet Marketing Specialists |
Up |
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Business |
Advertising Executive |
Up |
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Business |
Buyer / Merchandiser |
Up |
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Business |
Sales Person |
Up |
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Business |
Real Estate Agent |
Up |
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Business |
Business Development Manager |
Up |
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Business |
Market Researcher |
Up |
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Business |
Recruiter |
Up |
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Business |
MARCOM Specialist |
Up |
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Education |
Teachers |
Up |
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Education |
Teachers Aides |
Up |
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Education |
Adult Education Instructor |
Up |
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Education |
Math and Science Teacher |
Up |
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Entertainment |
Dancers |
Up |
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Entertainment |
Producers |
Up |
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Entertainment |
Directors |
Up |
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Entertainment |
Actors |
Up |
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Entertainment |
Content Creators in General |
Up |
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Entertainment |
Musicians |
Up |
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Entertainment |
Artists & Commercial Artists |
Up |
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Entertainment |
Writer |
Up |
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Entertainment |
Technical Writer |
Up |
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Entertainment |
News Paper Reporter |
Up |
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Entertainment |
News Anchor Person |
Up |
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Health Care |
Emergency Medical Technicians |
Up |
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Health Care |
Surgeon |
Up |
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Health Care |
Chiropractor |
Up |
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Health Care |
Dental Hygienists |
Up |
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Health Care |
Registered Nurses |
Up |
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Health Care |
Medical Assistants |
Up |
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Health Care |
Therapists |
Up |
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Health Care |
Respiratory Therapists |
Up |
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Health Care |
Home Health Aide |
Up |
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Health Care |
Primary Care Physician |
Up |
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Health Care |
Medical Lab Technician |
Up |
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Health Care |
Radiology Technician |
Up |
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Health Care |
Physical Therapist |
Up |
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Health Care |
Dental Assistant |
Up |
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Health Care |
Nurses Aide |
Up |
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Information Technology |
Computer Systems Analysts |
Up |
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Information Technology |
Computer Engineers |
Up |
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Information Technology |
WEB Specialists |
Up |
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Information Technology |
Network Support Technicians |
Up |
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Information Technology |
Java Programmer |
Up |
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Information Technology |
IT Manager |
Up |
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Information Technology |
Web Developer |
Up |
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Information Technology |
Data Base Administrator |
Up |
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Information Technology |
Network Engineer |
Up |
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Law / Law Enforcement |
Correction Officers |
Up |
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Law / Law Enforcement |
Law Officers |
Up |
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Law / Law Enforcement |
Anti-Terrorists Specialists |
Up |
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Law / Law Enforcement |
Security Guard |
Up |
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Law / Law Enforcement |
Tax / Estate Attorney |
Up |
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Law / Law Enforcement |
Intellectual Property Attorney |
Up |
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Services |
Veterinarian |
Up |
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Services |
Social Workers |
Up |
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Services |
Hair Stylist |
Up |
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Services |
Telephone Repair Technician |
Up |
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Services |
Aircraft Mechanic |
Up |
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Services |
Guidance Counselor |
Up |
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Services |
Occupational Therapist |
Up |
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Services |
Child Care Assistant |
Up |
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Services |
Baker |
Up |
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Services |
Landscape Architects |
Up |
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Services |
Pest Controller |
Up |
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Services |
Chef |
Up |
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Services |
Caterer |
Up |
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Services |
Waiter - Waitress |
Up |
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Sports |
Athletes |
Up |
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Sports |
Coaches |
Up |
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Sports |
Umpires |
Up |
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Sports |
Physical Trainer |
Up |
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Technology |
Electrical Engineers |
Up |
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Technology |
Biological Scientists |
Up |
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Technology |
Electronic Technician |
Up |
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Technology |
CAD Operator |
Up |
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Technology |
Product Designer |
Up |
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Technology |
Sales Engineer |
Up |
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Technology |
Applications Engineer |
Up |
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Technology |
Product Marketing Engineer |
Up |
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Technology |
Technical Support Manager |
Up |
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Technology |
Product Development Manager |
Up |
| Trades |
Carpenter |
Up |
| Trades |
Plumber |
Up |
| Trades |
Electrician |
Up |
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Travel & Transportation |
Package Delivery Person |
Up |
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Travel & Transportation |
Flight Attendants |
Up |
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Travel & Transportation |
Hotel / Restaurant Managers |
Up |
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Travel & Transportation |
Taxi Drivers and Chauffeurs |
Up |
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Travel & Transportation |
Drivers |
Up |
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