Link: http://www.mckinseyquarterly.com/Business_Technology/Application_Management/Six_ways_to_make_Web_20_work_2294
Over the past two years, McKinsey has studied more than 50 early adopters of Web 2.0 who are using technologies such as blogs, wikis, information tagging, prediction markets, and social networks. They have drawn six insights on how companies can best use these technologies... read on