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Corporate social responsibility and sustainability initiatives were once seen as a 'nice to have' in the corporate world but now smart organisations are turning these initiatives into powerful talent attraction and retention tools. Iain Hopkins investigates...

What is the appeal of your organisation to a potential employee?
What is it that keeps your current employees where they are?
These are the questions increasingly being pondered not just by HR but c-suite executives. Of course, the answers will be mixed. For most employees and potential employees it is things such as employee conditions, culture, market position, size, location - and, yes, pay.

However, there's a new candidate/employee magnet on the radar. Increasingly, it's the organisation's corporate ethics that are being examined. Candidates and employees are looking at the level of care an organisation takes with its impact on the environment, employees, community and the future....