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Design Thinking...What is That?

22/10/07

Permalink 06:59:27 am, by aCE talentNET Email , 173 words   English (US)
Categories: organisational development, trends (past & present!)

Design Thinking...What is That?

Link: http://trax.fastcompany.com/k/w/mailman/fasttake/20070905/designthink

by Mark Dziersk of Fast Company

The methodology commonly referred to as design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve extraordinary results.

Although Design is most often used to describe an object or end result, Design in its most effective form is a process, an action, a verb not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ and their effectiveness are arguable but the core of the process stays the same. It's taken years of slogging through Design = high style to bring us full circle to the simple truth about design thinking. That it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.

I would suggest it is also a great protocol for entrepreneurial mothers too. Why not use these same principles to Design the life you want? Design your life, novel concept that!...but imagine how intoxicating it would be if it caught on?...

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