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The Gobbledygook Manifesto

25/09/07

Permalink 07:13:59 am, by aCE talentNET Email , 115 words   English (US)
Categories: organisational development, free agent, employer branding

The Gobbledygook Manifesto

Link: http://changethis.com/37.03.Gobbledygook

By David Meerman Scott for ChangeThis

David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!”

In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.

Ah yes yes yes... doesn't that sound familiar?
Thinking about your marketing materials? Read this first...

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