Link: http://www.catalystwomen.org/knowledge/titles/title.php?page=lead_doublebind_07

The Australian Financial Review --- Page: 66 : 25 September 2007
Original article by Catherine Fox

LexisNexis Summary
Women in leadership positions face a number of dilemmas. These dilemmas are to do with the stereotyping of leadership qualities as "male". US research firm, Catalyst, has published a report on women leaders called
"The Double-Bind Dilemma for Women in Leadership".

1. Women are either seen as too tough or too soft and never quite right in leadership roles.
2. Women have to be more competent than men to get a top job, but are then paid less.
3. Many competent women leaders are disliked, because they are perceived as "aggressive". Those women leaders who are liked are seen as too "passive".

The fault is to do with gender stereotyping in the workplace. Catalyst argues that educating staff about this stereotyping will help to fix the problem. So-called "soft skills" should be used by both men and women.

Link: http://changethis.com/37.03.Gobbledygook

By David Meerman Scott for ChangeThis

David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!”

In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.

Ah yes yes yes... doesn't that sound familiar?
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