BRW --- Page: 84-85 : 26 July 2007
Original article by Marc Stigter

LexisNexis Summary
Companies are increasingly using employer branding to recruit staff and make them feel more "engaged" about working for their employer. Engagement and employer branding are important to address, given the current shortage of skilled staff and surveys such as a recent one by Gallup that suggests less than 30 per cent of staff are actively engaged with their jobs. Employer branding involves the development of an employee value proposition, the aim of which is to identify what makes an employer different from its rivals and thereby make staff feel engaged and want to work for the employer.

But as a conversation with Brett Minchington of Collective Learning Australia pointed out today, there is so much more to Employer Branding than just the recruitment of staff...

Link: http://www.news.com.au/heraldsun/story/0,21985,21979164-661,00.html

Census figures indicate Australia's population will pass 25 million by 2030, writes Bob Birrell for The Age.

And Robert McEntyre and Associates in their June 2007 “State of the Nation” newsletter presents excerpts from Business Review Weekly (BRW) editions and the 2006 Australian Census findings.

THE 2006 census confirms what must be obvious to drivers and public transport users. Victoria, and Melbourne in particular, is overflowing with people. The concerns of a decade ago that Australia may have to adjust to an era of population stability or decline now seem quaint.

With such growth, opportunites abound...
is your organisation seeing them?

And with further exploration of the census data, the opportunities will just keep surfacing. Given the shift in the demographics in Australia over the coming years... in 10 years time, what we are working on now may not be in existance... will your organisation be ready?

Link: http://www.changethis.com/pdf/28.06.SlowLeadership

By Adrian Savage

You are driving on the freeway. It is dusk, raining. The other cars are speeding past you, faster than the legal limit. You speed up to stay in the flow, but your knuckles are white as you grip the wheel.

Does this sound something like your day at the office?
Adrian Savage’s Slow Leadership proposes a return to civilization and humanity in organizations.

Link: http://www.changethis.com/pdf/28.05.AccountabilityManagers.pdf

by David Maister

How far are you willing to go to facilitate change in your organization?

Via Change This, Management expert David Maister says you’ve got to be willing to go first. And he means all the way, even to the point of resigning if your change efforts fail.

Instead of saying “Charge!” to the troops, say “Follow me!”.

Can you do this?
Do your leaders do this? Are they capable?

Link: http://davidmaister.com/articles/1/101/1/

Together with Jack Walker, former managing partner of Latham & Watkins, David Maister has written an article "The One-Firm Firm Revisited" which re-examines the practices and policies of the five firms David first wrote about 21 years ago:
Goldman Sachs,
McKinsey,
Hewitt Associates,
Arthur Andersen and
Latham & Watkins.

They conclude that the collaborative, collective philosophy has helped these firms sustain and improve their preeminence and their financial success.

Well worth a read... Please give us your comments.