Link: http://www.trendwatching.com/briefing/

Trendwatching.com has provided an elaborative overview of what’s going to be ‘hot’, here’s a quick list of five big trends/themes that are on their radar for 2007*. They deal with status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation. Enough to keep you busy!

Sure, there’s much, much more in 2007 that’s worthy of your attention. But for now, take any of these trends, sit down with your colleagues or team, and figure out how they may impact your business, your brand, your job:

Vision — Do they have the potential to influence or shape your company's vision?

New business concepts — Can they point you to new business concepts, or entirely new ventures?

New products, services, experiences — Can they inspire you to add ‘something’ new for a certain customer segment?

Marketing, advertising, PR — Will they help you to speak the language of those consumers that are already ‘living’ a trend?

And we would be very interested in hearing about how worthwhile the exercise was? and why?